Meet Ekiba Joseph — Founder of Sea Moss Mastery
I'm Ekiba Joseph, Certified Holistic Nutritionist, sea moss educator, and the founder of Sea Moss Mastery.
Sea Moss Mastery was built on the back of my previous company, Atlantic Gold Sea Moss — where, over 7 years, I produced more than 80 sea moss SKUs, including sea moss gels, juices, smoothies, culinary products, skincare, haircare, and bulk wild-harvested sea moss. I opened the first-ever Sea Moss Cafe in Fort Lauderdale, Florida, and 70% of my customers were resellers building their own sea moss businesses.
Almost no one in the industry knew what they were doing — and someone had to. So I helped them with sourcing, logistics, and product development. Quietly. For seven years.
Sea Moss Mastery is the result of that work — the sourcing systems, production frameworks, and business consultations I built informally for hundreds of operators, now formalized for established health food cafés, juice bars, wellness entrepreneurs, and serious sea moss brands.
Why sea moss is one of the most profitable products you can sell: Sea moss gels carry a 70–76% gross margin, generate low waste, and have an established online customer base buying every single day. The question isn't whether the demand exists. The question is whether they're buying from you.
My background: Before sea moss, I was a digital creator specializing in plant-based recipes, vegan nutrition, and food photography — work I still draw from today, even as my own nutrition philosophy has evolved beyond strict veganism. Before that, I spent 16 years in corporate Logistics and Supply Chain, coordinating international shipments between China, the United States, Canada, and Mexico for a large furniture manufacturer.
That logistics expertise is why I can tell my students and wholesale clients exactly where they're getting played on sourcing — and exactly where they're not.
A note on nutrition: I'm a Certified Holistic Nutritionist, and the deeper I went into the science, the more my own diet evolved. I'm not vegan anymore — I'm bio-individual, which means I trust evidence, listen to the body, and refuse to be loyal to a label over the truth. One size does not fit all. That same honesty is what I bring to everything I teach.
What I do at Sea Moss Mastery:
- Wholesale wild-harvested sea moss for cafés, juice bars, and product brands
- Premium dried sea moss for resellers and wellness entrepreneurs
- The Sea Moss Gel System course — a complete production and business framework for café and juice bar operators
- 1:1 strategy sessions and consultations for serious sea moss businesses
I'm a mother of two grown kids and a fur baby. The 23-year career path that led me here — corporate logistics, plant-based recipe development, sea moss production, holistic nutrition, and now education — is the most fulfilling work of my life.
It is my honor to bring all of it to your business.
Peace, Love & Health, Ekiba Joseph, Founder, Sea Moss Mastery